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Strategy
oral
Parallel Session 3 - Strategy, Innovation, Networks and Entrepreneurship - Session 3
Day 2 - Friday, July 3, 2026 · 11:00-12:30
Carmen Jordá Room
Chair: Fernando Acebes
Presentations
From fragmented pilots to strategic artificial intelligence implementation: A workshop-based approach
Ane Arregi, Jabier Retegi, Juan Ignacio Igartua, Dorleta Ibarra
Product innovation and business uncertainty: A predictive analysis in NACE divisions 20, 21, and 22 in Spain
Rosa Galleguillos-Pozo, Giovanna Lara Burbano, Pablo Rial-González, Olaya Santamaria-Queiruga, Alexis Olmedo-Navarro
Silver economy and senior entrepreneurship: A critical systematic review of global trends and development challenges
Andrés Vargas-Parra, José Luis Garcés-Bautista, Rosa Esteban-Amaro, Sofía Estellés-Miguel
A systemic framework for entrepreneurial ecosystems in bioeconomy development
Camilo Muñoz-Arenas, Carmen Avilés-Palacios
Leadership and gender in behavioural finance: Trends, biases and research priorities
Tatiana-Andrea Blanco-Álvarez, José Luis Garcés-Bautista, Sofía Aparisi-Torrijo, Sofía Estellés-Miguel
Digital transformation in SMEs driven by disruptive situations, myth or reality? Case study on lockdown, during COVID-19 times
José Manuel González-Varona, Fernando Acebes, Javier Pajares, Natalia Martín-Cruz