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Services & Product
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Parallel Session 1 - Service Systems & Product Design, Industrial Marketing and Consumer Behaviour - Session 1
Day 1 - Thursday, July 2, 2026 · 11:00-12:45
Europe Room
Chair: Ángel Hernández García
Presentations
088
Business viewpoint evolution in capability-driven ecosystems
Llanos Cuenca, Miguel A. Mateo-Casali, Javier A. Cuartas-Micieces, Andrés Boza
147
From e-WOM to actionable indicators: Integrating user-generated data for logistics insights
Marlene Amorim, Mário Rodrigues, Gabriel Silva
024
Optimizing the Spano hypercar upright using Ti6Al4V additive manufacturing
Luis Isasi-Sánchez, Hilario Cortez
144
Bridging FMEA and e-WOM: A review-based approach to service quality assessment in remote workspaces
Marlene Amorim, Lorena Bastos, Mário Rodrigues, Cláudia Silva, Gabriel Silva
182
Analysis of neurophysiological responses to food using neurotechnologies: A case study of a spreadable food product
David Juárez-Varón, Alejandro Rodríguez-Blasco, Paula Sabater-Revert, Ana Mengual-Recuerda
037
Why consumers webroom or showroom: An exploratory psychographic perspective
Ángel Hernández-García, Neha Sharma, Emiliano Acquila-Natale, Laura Del-Río-Carazo, Carlos Cuenca-Enrique