Session

C Strategy oral

Parallel Session 3 - Strategy, Innovation, Networks and Entrepreneurship - Session 3

Day 2 - Friday, July 3, 2026 · 11:00-12:30

Carmen Jorda room

Chair: Fernando Acebes

Presentations

092

Product innovation and business uncertainty: A predictive analysis in NACE divisions 20, 21, and 22 in

Spain Rosa Galleguillos - Pozo, Giovanna Lara Burbano, Pablo Rial - González, Olaya Santamaria - Queiruga, Alexis Olmedo - Navarro

082

Silver economy and senior entrepreneurship: A critical systematic review of global trends and development challenges Andrés

Vargas - Parra, José Luis Garcés - Bautista, Rosa Esteban - Amaro, Sofía Estellés - Miguel

026

From fragmented pilots to strategic artificial intelligence implementation: A workshop - based approach Ane Arregi, Jabier

Retegi, Juan Ignacio Igartua, Dorleta Ibarra

087

A systemic framework for entrepreneurial ecosystems in bioeconomy development Camilo Muñoz - Arenas, Carmen Avilés -

Palacios

083

Leadership and gender in behavioural finance: Trends, biases and research priorities Tatiana - Andrea Blanco -

Álvarez, José Luis Garcés - Bautista, Sofía Aparisi - Torrijo, Sofía Estellés - Miguel

089

Digital transformation in SMEs driven by disruptive situations, myth or reality? Case study on lockdown, during

COVID - 19 times José Manuel González - Varona, Fernando Acebes, Javier Pajares, Natalia Martín - Cruz D – Camilo Sesto music room Organisational and Supply Chain Resilie nc e – Session 3 Chair: Jesús González Feliu ID Title Authors

100

Designing a stable and resilient supply chain in a VUCA environment: A data science approach or

a simplicity - based solution? Euken Garmendia Bernabé, Aitor Orue Irasuegui, Estela Atorrasagasti

019

Applying lean six sigma to improve assembly performance through internal logistics optimisation: Evidence from a machine

tool manufacturing case study Nerea Zenigaonaindia, Unai Eguren, José Alberto Eguren, Leire Gorroño

077

Efficiency and emission gains from free route airspace in Europe Xavier Ponce, Oriol Lordan, José M.

Sallan

036

From connection to continuity: clean energy vulnerability in pay - as - you - go electrification

Carlos Cuenca - Enrique, Laura Del - Río - Carazo, Santiago Iglesias - Pradas, Javier Cachero - Jiménez, Ángel Hernández - García

091

Transforming the dissemination of knowledge through an analysis of the social impact of academic journals on

digital platforms Rocío de la Torre, Jasmina Berbegal - Mirabent, Cristina Alcaide - Muñoz, Gustavo Huaracc

168

Co - constructing sustainable urban logistics via a systemic problem structuring approach for territorial negotiation Ali

Khodadad Saryazdi, Jesús González - Feliu, Nadia Perveen